The world’s largest fashion retailer Zara doesn’t advertise. We are sure you most likely haven’t noticed this but even if Zara is all over the place the store doesn’t do advertising. Word of Mouth seems to be enough for this brand. With people constantly buying their clothes and bragging about it. One thing that’s actually missing from the store strategy is the advertising.
They have all the social media accounts, online shops, and some banners but other than that nothing. The strategy of almost zero marketing works for them surprisingly well. They have over 22,000 stores all over the world
A French businessman, Bernard Arnault is the richest man in fashion. With a net worth of 70.7 billion dollars. He is the CEO of LVMH. Brands like Dior, Louis Vuitton, Marc Jacobs, Celine or Givenchy, gathering all of them under the same roof.